About Emma


Hello! My name is Emma

I’m a freelance design consultant with over 8 years experience (5 spent in the UK) birthing exciting brands and bringing hundreds new and exciting products from concept to market. Brisbane born, I am now based in Melbourne working for clients all around the globe.

I am also the founder, designer and director of a popular homewares brand ‘Homely Creatures’, a contemporary range of objects for the young and young at heart. Only 2 years old, Homely Creatures supports fair trade and handmade, has a team of five staff, has 30K+ followers and is stocked in over 150 stores around Australia and worldwide. Proof that I can help bring your brand successfully to market.

With an entrepreneurial spirit and a curiosity for all things new, fun and meaningful, ideas fuel me. Trained in Industrial and Conceptual Design, I use my strengths in understanding people’s needs not only to develop valuable products but also to push others to realise their creative potential.

With a special interest in interiors and all things fun, I continue to freelance for brands like Typo, Cotton On, and Moonpig.com . I’m the lead designer at Innovative Retail conceptualising children’s play equipment for Westfield’s and other Australian malls. I’ve consulted to help birth scores of exciting brands including Ginger Ray, Scootaheadz, Afternoon Pick Me Up and Crafty Nana.

Some of the services and packages I provide:

  • Brand Identity Package (resulting in a one page PDF with your logo, mission and a mini style guide)
  • Idea Audit
  • Product Range Design and Development
  • Marketing Materials Design
  • Social Media Strategy

Enough about me! How about you? Do you want the personalised service of a freelance designer but the broad skill set of a design agency? Do you want to form a business relationship with a designer who is reliable and who shares creative advice freely and promptly? Do you want a designer who can strategise a creative vision and launch it successfully while managing all creative aspects of your new venture for you?

Whether your idea is a product, product range, brand, website, idea, event, promotion, production or new business venture, drop me an email and let’s get started.